Me

Background

Formerly a graphic designer, I am currently a graduate assistant and doctoral student at University of Florida. My past work experience has been in web development, multimedia production, and social media data analysis and management. I worked primarily for small businesses and independently. Formerly Tennessee-based, I'm presently located in the Gainesville area in Florida, though I am also available to anybody with an email address and need for a media communication public relations expert.

My Philosophy

When I began my career in advertising, I was primarily concerned with helping companies sell a product. Now I consider it my responsibility to assess a company's responsibility for sharing a message and contributing to the conversation on new platforms. In my research, I believe it is important to examine the social media landscape, as well as the role corporations (social media platforms especially), play in creating that social landscape. This includes not only its effects on capitalism but also its political ramifications and effects on social structures. It's also beneficial to prepare a new generation of students to become responsible brand ambassadors for corporations in the future. Therefore, I teach advertising with the focus on not only helping students understand the process of advertising but to guide them into being more aware of the responsibility that comes with brands if they understand the impact they have on audiences.

My Research

My area of focus is strategic communication and media/psychology. Specifically, I study brand/influencer social media management and the interaction with their followers and communities.

You can also look at my resume here.

 

If you are interested in networking, please feel free to contact me .